Jim Hopkinson is WIRED’s very talented marketing guy, who also happens to run an impressively researched and copiously edited marketing podcast.
He did an interview with me a few weeks ago which I’m just now getting a chance to push. Check it out here.
Those were the words that Wired Editor-in-Chief Chris Anderson said to me when I told him I was interviewing Julia Allison for my podcast.
I’d already seen the media maelstrom that starts churning whenever her name is mentioned. And so had he. In response to a thank you e-mail Julia wrote to him, knowing all the flack he would take for putting her on the cover, Chris stated “Don’t worry—we’re big boys and we knew what we were doing.”
Put simply, what he was doing was marketing. Some people love her. Many people hate her. But what you can’t deny is that she’s a lightning rod for publicity. Would you prefer the alternative of a boring cover that doesn’t evoke any reaction?
I’ve heard more than one person say, “Oh my God, I hate that girl, I was on her web site for 20 minutes and I can’t believe the things she posts on there.” From a strictly marketing perspective, the key phrase is “on her site for 20 minutes.” What is the average time spent on your blog or website?
Julia talks about:
- What three elements make the top YouTube video of all time
- What is the “The Worst Idea She’s Ever Had”
- Why she refuses to get the new iPhone 3G
So pull up a chair and play the podcast above or download via iTunes.