Hello there!

I wanted to address the new FTC blogger disclosure laws, coming into effect tomorrow, December 1st.

Anything that I am compensated for - whether monetarily or through free product - will always be disclosed.  This has been the case more or less throughout my blog’s history, with the “less” being attributable not when I’m trying to “pass one over on you” - that’s stupid/pointless - but when I assume that you would already know about prior history (like Blueprint Cleanse, which I’ve had a relationship with for over a year, for product), or when I write about it in one post (like when I went to Seaworld) but not Every. Single. One. of the 12 Seaworld Posts I did.

Bottom Line: Anything that is gifted or a paid sponsorship will be acknowledged in italics at the bottom of the post, or first post in a series of posts.

Endorsement deals such as SONY, however, I think are more than obvious.  If I post a SONY ad with me in it, I think it’s clear that I’m being paid to endorse SONY.  Do I still have to post, below a video clip of an ad, “I’m compensated by SONY for this ad”?  You guys aren’t idiots.  I think you get that!

Moreover - and most importantly - please know that I do not affiliate myself with any products or companies I do not actively support.  There have been several instances when NonSociety or TMIweekly turned down brands we didn’t feel comfortable working with, or stopped working with brands we decided didn’t have quality products, and I’m sure that will happen again.

Authenticity is the most important part of a good relationship between reader and author, and to the extent that the FTC laws support that, we at NonSociety support those laws.

God, I feel so corporate writing that!  ew.

This post was endorsed by my lawyer father.*

*That’s not true, he hasn’t read this.  But I’m sure he would appreciate it!