Tina Brown: You know what buzz is?
Lloyd Grove: I want you to define it for me.
Tina Brown: Buzz, contrary to what some people think, is not something you graft onto a site. Buzz is just another word for providing interesting things that people wish to talk about. That's buzz, and that's what an editor's job is, to provide material that is stimulating, provocative, and interesting enough to make people actually want to converse about it. So if we're generating buzz, it's because we're actually appealing to what makes people involved and interested.
Lloyd Grove: That word has been most associated with you.
Tina Brown: Yes, in the case of me, they tend to call me "the erstwhile queen of buzz." In fact, I now sign my letters, The Erstwhile Queen of Buzz.
Lloyd Grove: But it's a term that's used derisively.
Tina Brown: I know it's been used derisively by people who've never been able to create any.
Me [reading]: Oh SNAP!
Oct 24th